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 Code of Professional Conduct


I, Jamie Treadwell agree to: 


  • Always conduct myself to the highest levels of ethics, integrity, accountability and responsibility


  • Treat all clients with dignity, confidentiality and respect as free and equal individuals.


  • Maintain the good reputation of the coaching profession in general and The Coaching Academy in particular


  • Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients and professional colleagues


  • Make commercial agreements with clients that are fair and respect all parties to such agreements


  • Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud


  • Clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties


  • Make no claims or implications of outcomes that cannot be demonstrated or guaranteed


  • Obtain written permission from any client or potential client before releasing their names as referees


  • Respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law


  • Recommend different coaches or resources when these will be more appropriate to the client's needs


  • Avoid all conflicts of interest and will advise the client on the risk of conflict if a relationship moves beyond a coach/client situation (for example a personal or business relationship)


  • Refrain from offering professional information or advice that I know to be confidential, misleading or where the accuracy is beyond my competence to assess


  • Endeavor to enhance public understanding and acceptance of professional coaching


  • Respect all copyrights, agreements, work, intellectual property and trademarks and comply with all laws covering such areas


  • Comply with all relevant laws and by-laws of the UK and, if coaching clients based abroad, with the laws of the clients' country.